At the academy and over the years, I have spoken to so many stylists and what I have found is that all problems come from four areas: Money, Confidence, Systems, and Marketing. What we try to teach is that you need to understand and be strong in all four of these areas in order to have long-term success as a hairdresser.
As soon as you become a licensed hairdresser, you are in business for yourself. I don’t care if you are a renter, a commission stylist, or hourly employee. You are the C.E.O. of your business and you are the business. So don’t wait for someone else to market you or someone else to explain profit & loss to you. Arm yourself with the knowledge you need to have a successful business.
Do you think a chef can open a restaurant just because he is a good cook? She can, but will she be successful? No, she still needs to understand the basics, at least, of small business ownership. I personally was able to earn a lot of money behind the chair, but after 15 years of having no business sense, I had nothing to show for it. I had to make a change if I was going to be successful and not just make a living.
It is the same with you. You can be great at your craft, but if you don’t get the basic skills and understanding down, you will join the national average of earning less than $20,000 a year. I mean “Come on”; if you are going to do this, don’t you want to earn the big bucks?
If the answer is “YES,” then arm yourself with as much knowledge as you can get and start applying it. Understanding where you are at now is the first step!